Search Engine Optimisation Services Specialist Clyde Thorburn Discusses The Use Of Podcasts In Search Engine Optimisation

What if I told you that you can explode your business by talking? Do you think that talking about your business would be a promotional advantage for yourself and your business? Would you take the information and start placing it live on the internet in voice form. The technique that allows you to promote your business by talking about your business is called Podcasting and is an extremely powerful search engine optimization technique. You might think that Podcasting is too difficult to accomplish. However, the opposite is true as they are very simple to create.

I will show you how to produce your own podcast step by step in order to maximise your search engine optimization efforts. If you have access to your own server on the internet. Then you can upload your files to your server. This means that if you have purchased a web hosting account to host your website/s on the internet you can use the same server to upload your podcasts. However, if you do not have your own server you can access many free hosting services on the internet that will host your podcasts for free.

So how do you create a podcast? Record an mp3 format of your self talking about you and your business. Record yourself talking, save it as a file, place it on your desktop. Then signup and access a free Podcast or audio hosting service like ZShare or 10 Minute Lessons or Talk Shoe Radio, Blog Talk Radio and upload your file. They will convert it to an http mp3 format. That is the procedure to create your own podcast. You can also ask a business associate or friend for permission to upload your podcasts onto their server. This way you can also introduce them to Podcasting and explain the related benefits to them. Yahoo has a fantastic service that can help you with your podcast. Click on this link Yahoo Audio Search to submit your audio content, including podcasts with Media RSS.

I found this page using MetaCrawler. MetaCrawler is a search facility where you can search for all your information on the internet and find out where it is located and showing up online. You will find that Yahoo will spider and access your podcasts and place them in Yahoo without you even asking them to do it. This is very powerful search engine optimisation technique that will promote you and your business.

The RSS audio spiders index spoken text when it is live on the internet when it is wrapped in an mp3 format. What is happening here is that you and your audio or podcasts are appealing to another set of spiders. We are appealing to audio RSS spiders. This is very powerful from an SEO standpoint as you can use podcasts to market your business and gain higher rankings on the search engines. There is Blog Talk Radio and another podcasting service called TalkShoe Radio. Here you can talk live on the radio and record your session and then upload it as a podcast.

TalkShoe radio will host it for you for free as well. So record yourself talking about your specific field of expertise and it does not have to be a business and upload it to TalkShoe. Everybody has an area of expertise. This expertise might not be search engine optimisation. You can be an expert at gardening, cooking, coin collecting, economics, art collection, the list is infinite. Start making podcasts and you will be amazed at the search engine optimization results that you achieve. You can take this one step further. Build your own website and house all your podcasts on your website via your hosting server.

Other places that you can host your podcasts are Blog Talk Radio and Ten Minute Lessons. Purchase domains that include your business or field of expertise as the words of those domains and then build websites for each of those domains and house all your podcasts on the related domains. Applying this process will enable you to tag and title your own podcasts from an SEO viewpoint to attract the spiders once you have used the same keywords in blog posts, forum posts, articles and press releases about all your websites and podcasts.

Watch your search engine positioning for all your keyword specific titles and not the related results you achieve. This is a new paradigm shift as to the way business es will be marketed and promoted on the internet. Many people are not comfortable writing articles, press releases, blog posts and forum posts. These people might prefer to talk about their business or field of expertise for ten to twenty minutes or even a few hours and feel more comfortable talking rather than writing. You need to take a serious look at podcasting and use it to promote your business, service or area of expertise.

Podcasting could quite easily evolve into the new marketing method online. Podcasting is another search engine optimisation technique to put your information out onto the internet. Podcasting is another method of building links pointing to your business, service and opportunity. Each podcast creates a link just as a written post creates a link. Once that link is created then you need to hand submit it to Google to remind the search engine spider to visit your podcast because it is more original keyword specific 'talked about' content.

Remember, when you create your podcast steer away from the advertising mentality. Advertising is old, stale and boring and does not work on the internet anymore. Your podcasts will also be downloaded by listeners. The effective marketing power that you have by sitting down and podcasting your information onto the internet from the comfort of your chair at home is amazing. One great feature of TalkShoe radio is that they will build a page for you as well. They will house the RSS audio feeds that come into TalkShoe radio.

You can also subscribe to the TalkShoe audio feeds and place those feeds on your websites and blogs. Podcasting is another way to add links to your blogs and websites. If you have iTunes downloaded on your computer then you can also access the TalkShoe website and you can upload the podcast presentation that you housed on TalkShoe radio in an IPod and place them on your website and blogs. This whole podcast technique on TalkShoe radio is free. On TalkShoe radio every time some listener downloads your file or recording you get paid by TalkShoe radio.

The payment is very small but if you think about it you can make a small amount of money every hour which adds up. All you did was upload a recording, which is all free with TalkShoe Radio, of you talking about your business, service or field of expertise and you make money form it. Fantastic. Podcasting is definitely worth investigating and using as a search engine optimisation technique to effectively and successfully market your business or services on the internet.

Don't let fear stand in your way and start doubting the quality or tone of your recorded voice, or you are not pretty enough to have your photo on TalkShoe radio, etc. Operate on the edge of fear and DO IT! You will be surprised what you can and will achieve. What is meant about the advertising mentality is contained in the content of emails that we all receive on the internet every day. Study the content of these emails. How many of those emails do you actually read? How many of those emails do you just delete without reading them?

If you skip past them and don’t read them and delete them, why is that? The reason why you delete and don’t read these emails is because they are all the same advertising the next 'quick way to make money deal', or you just have to push a button do no work and you will make millions. Statements like ‘join this deal before its even launched’ so that you can be 'in at the top' and you have to join now or you will lose out. All advertising techniques that are old, boring and don’t work. You and every body else is sick and tired of all this false hype and so you delete the emails without reading them.

So why create a classified ad or advertisement containing the same content as the 'advertising' emails. It doesn't work and you will not be successful. What people are looking for are solutions to business problems and other types of problems. They are not looking for advertising hype. We are all sick of it. Deliver a solution to a problem that will help a person and they will follow you for ever. You have just increased your sphere of influence on the internet and that is a major benefit as a network marketer, internet marketer and search engine optimisation specialist.

Advertising does not work, relationship marketing does work. Veretekk is about relationship marketing. The premium leads that you phone know who you are when you phone them, so there is very little rejection because you have helped them by supplying a free service which benefited their business. You did not sell them anything. When they are contacted on the phone by you they are happy to make contact with you. Veretekk has a sequential mailer function which should be used to communicate with all the premium leads that you bring in as well.

This communication is to supply more free services and information that can benefit your premium leads. They should definitely not be advertising or selling anything to your premium leads. This is how you develop a relationship where you are also building your sphere of influence with those premium leads of yours. At a much later stage in the relationship you mildly introduce them to your primary business? Help people don't sell to them.

Make sure that when you write press releases that you do the very best job that you can. You never know when someone or some company or institution comes across your press release on the internet or offline and 'runs with it'. This is happening with the press releases that have been written and posted on the internet about Veretekk's VereConference. People have responded to the press releases by contacting the Veretekkees or originators of the press releases to learn more about VereConference from them.

The main aim of a press release is to place good information out onto the internet. Then drive some traffic to your different websites that are mentioned and 'linked' in your press releases and you will reap the benefits. When people then signup for the free 24 hour VereConference room and start testing it to see and learn how it works and they realise the value of owning a VereConference room to use in their business, they will purchase a VereConference room for themselves.

Blog Talk Radio Blog Talk Radio has an RSS feed capability through audio format. What you need to do first is to signup for an account with BlogTalk Radio. Then you can host a live broadcast radio show. Almost the same way as you would talk in the VereConference room. You can have different guests on Talk Shoe Radio attend your live broadcast by sending them your dial in telephone number that BlogTalk radio gives to you. To signup for an account in BlogTalk radio will cost you nothing.

It is free. You can build a webpage in BlogTalk radio and place links in it as well and you can also use it as a blogging system. So you can post to the BlogTalk radio blog as well as to your other blogs that you post to on a daily basis. Your are also prompted regularly on your PC before your BlogTalk radio broadcast is due to start. This is done through a pre-recorded voice that informs you over the telephone.

You call in with the number that BlogTalk radio gives you in your back office after signing up. Enter the pin number and your show is ready to go 'live'. You can log into BlogTalk radio say ten to fifteen minutes before your live broadcast starts to get ready for talking live. If you are not comfortable talking yourself you can invite guests to talk on your show 'live'. When you have your own webpage in BlogTalk radio you are the moderator of your radio show and you can run it exactly as you want to run it.

The live talk shows that you present create an audio RSS feed recognised by the search engine spiders in the same way as conventional text RSS feeds are. You can place these on any website or webpage as you do with the conventional RSS feeds. All the content that goes into BlogTalk Radio also goes out to iTunes as well. iTunes is the largest podcasting audio company on the internet. search engine spiders like Technorati, Digg, etc will pick up the RSS audio feeds and if found on your website will increase the search engine positioning of that website dramatically.

So continue creating and posting your articles, blog posts, forum posts and press releases but include BlogTalk radio audios or live broadcasts and use those RSS feeds on all your posts and websites. By placing your BlogTalk radio RSS audio feed on all your websites, web pages and posts you will dramatically increase the traffic to your website, product or service, assuming of course that your website link is included in all those posts and web pages.

As a search engine optimization specialist you can become a Ghost talker where you can present your client's information on BlogTalk radio. This is allowed and has been confirmed by the BlogTalk radio owners and management. So you can promote for yourself and for others as well. What you need to realise is that advertising does not work on the internet anymore. Good relevant honest original information works. People are hungry for good information that will help them promote and improve their business.

So always ensure that when you write or talk that you’re providing good information for people that they can understand, use and apply to their businesses. This means throw away your 'advertising' mentality and provide good information that gives people benefits and shows them how they can improve their business and themselves with the knowledge you give them. This will definitely increase the traffic to your business websites. So put out good information in audio form.

Those people who would rather talk than write, BlogTalk radio is ideal. The possibilities of BlogTalk radio are infinite. You don't have to spend money to be effective and successful on the internet. Look to the right hand side towards the top of the page in your account in BlogTalk radio and you will see a little bar. It is actually a 'player'. BlogTalk radio give you the 'imbed code' to 'imbed' on any website you choose. So how does this help you as a search engine optimization specialist? It will dramatically improve the search engine ranking of your website.

These audio RSS feeds perform the same function as normal RSS feeds and are seen by the search engine spiders as changing the content of your website or webpage or wherever they are placed. When you want to create or produce your broadcast on BlogTalk radio you write your title in the 'Segment' area and create a meta tag and meta tag description and then you are allowed to place tags, or keywords and or phrases associated with your broadcast.

This is all done on the webpage that BlogTalk radio assigns to you. Every time you create a new broadcast it updates this page after you place the related link on it. Hand submit your BlogTalk radio webpage to the Google search engine every time you create a link place the related link on the webpage. BlogTalk radio creates your own personal webpage for you and they load your broadcast onto it every time.

BlogTalk radio is so simple to use, yet it is very effective and powerful as a search engine optimization technique. When you first join BlogTalk radio they restrict you to a certain time of the day. They will place your broadcast time usually outside the high traffic times of the day in the beginning. If you want to change this time you need to contact the marketing director of BlogTalk radio.

She will send you an email when you signup for BlogTalk radio and in your email response you can ask her for the specific time slot you want. Most of the time she will oblige. Your broadcast does take around four hours for it to appear on your webpage that BlogTalk radio assigns to you. As a search engine optimization services specialist you do not need to use any SEO automated programs because none of them work.

SEO is a consistent effort day in and day out, month in and month out, year in and year out. The better and the more you produce original content the quicker you will climb up onto the first page of Google, after hand submitting those related links every time you create them to the Google search engine. This includes conventional text content and also audio content.

To summarise. BlogTalk Radio is a system that enables you to signup for free. You put out live audio broadcasts through or using your telephone. BlogTalk radio will produce a web page for you where you can place links and content in it. You can also post to BlogTalk radio's blog as well. So BlogTalk radio is a system that gives you automated audio RSS feeds. From a search engine optimization stand point these are very powerful promotion tools on the internet. All the content that is placed on the whole of the BlogTalk radio system is also transferred and placed onto iTunes.

So all this audio appeals to a different search engine spider. Other than the standard search engine spiders other different spiders like Technorati will spider these audio websites for audio content. What this means for you and your search engine optimization efforts is improved and quicker top search engine rankings. Promote the web page that BlogTalk radio gives to you where you have placed all your audio links and RSS feeds as well your other links and you will be amazed at the search engine optimization results that you will achieve.

You need to be involved in creating your podcasting RSS feeds from a search engine optimization standpoint because they are extremely effective on the search engines in that they help achieve first page rankings for your websites. So you definitely want to start podcasting if you have not started already. Producing a podcast is very simple. Imagine the SEO benefit of being able to talk from 10 minutes or for as long as three hours or more using keyword specific words in your audio presentation.

This is an extremely powerful and effective search engine optimization practice to get your website to the top of the Google and other search engines. You need to learn how to talk about your program. You need to be an expert on or about your program as well. Practice until you can deliver a 10 to 30 minute audio presentation about your business ensuring that all the basic rules of effective and successful search engine optimization are included in your podcast.

Remember not to advertise in your podcast but to provide information to people that show related benefits were they to join your business and or solutions to their current business difficulties and challenges. There is a software program that you can use called My Podcast instead of dialling in on the telephone to deliver your podcast live telephonically.

Download this software onto your computer, make your presentation or deliver your podcast, write a keyword specific article about the podcast or audio presentation, publish it and then it is placed onto a webpage for you by mypodcast.com. This will obviously help your search engine optimization efforts when you hand submit the link of that webpage to the Google and other major search engines like Yahoo and MSN.

Many people online do not know what the core meaning is of their program, business, opportunity, product and or service. Most people join a program just from the aspect of making money. This is done usually as a result of a friend or family member convincing them to join the opportunity. They therefore are not motivated to study all the details about the program and stay up to date with the latest development s of that opportunity at all times.

It is very important for you to know exactly, in detail, what your opportunity is all about before you can write, talk or produce a business presentation about it. This is what it means to be a professional business person online and offline, as well as proving your skills as a search engine optimization services specialist. Professionalism accomplished in an online business is no different to the professionalism you should apply to any online business. Remember to include the word Google in your audio presentation or podcast as well as in your written content.

Google spiders pick up on that and it will definitely help your momentum towards first page search engine ranking on Google and other search engines. This is another important effective and successful SEO technique. Podcasting is the perfect example of Real World Marketing. People that have their heads down in the trenches of the internet promoting their businesses online are the people of the Real World. We are all building significant real online businesses and podcasting is a great way to market those businesses. From a search engine optimization perspective this is a very good way to build a strong online business.

Podcasting is a system and a good effective search engine optimization technique where all you have to do is dial into a phone number and talk about any program that you want to promote on the internet. As a result of doing that SEO task you will achieve top positions on the search engines and traffic to the website of the program or business that you were promoting. Podcasting is when you record your audio presentation or broadcast in an mp3 format and then save it somewhere on your PC. You now have the resources as a search engine optimization specialist to create a hugely effective and successful podcast.

A podcast is an audio recording that you host on a different server and turn your audio into a url with an 'http' format. That is all a podcast is. TalkShoe Radio cuts through and eliminates all the complicated technical difficulties of creating and hosting your podcasts for effective search engine optimization. All you need to do to is become a member of TalkShoe radio for them to host your podcasts. Signup for a free account at Talk Shoe Radio TalkShoe radio is totally free with no charges at all. So you need to signup at TalkShoe radio for a free podcasting system and use it as another very valuable SEO technique.

Talk Shoe Radio will give you a number to dial into and issue you with a Talk Cast ID. It is a simple process once you have signed up. When you want to start recording your podcast, you will need to log in to the TalkShoe back office and call the telephone number that TalkShoe gave you. Give them your Telecast ID number. Your telephone number as your password. Then a black screen will pop up in front of you with instructions on it to make a call to TalkShoe Radio where a person will then answer that call.

The person will ask you for your Talk Cast ID and you punch that number into the TalkShoe Radio system. Then you are asked to enter your telephone number as well. You are then ready to start your podcast. 'Click' on the black screen and another screen will pop up in front of you. At the top left hand side of your screen ‘click’ on the word 'recording'. As soon as you click on the word 'recording' you will receive a message from TalkShoe radio introducing TalkShoe radio in a 'DJ' style fashion.

As soon as the 'DJ' voice has introduced TalkShoe radio, your podcast starts and is live. Go ahead and talk about your program, opportunity, product, services and or business. Here is how to make your podcasts with TalkShoe radio really effective for search engine optimization. You need to know exactly what your program, business or opportunity is about. You nee to become a professional business man or woman or SEO specialist that has really taken the time to understand and learn what your opportunity is all about.

You need to know more about your program than any body else on the internet. You have the opportunity with TalkShoe radio to signup for a free podcasting system. When you spend your time podcasting the following things will happen for you. You do not have to be a guru at speaking you just need to talk about your business in a professional manner. If you can talk to friends and family on the telephone then you can compile a podcast. It is that simple.

The more you practice and talk the better you will become and the easier it will get. You can talk for as long as you like. From a search engine optimization point of view use the validated keywords and keyword phrases of your business to make it more attractive to the search engine spiders. TalkShoe radio will then build a page for you when you sign up and create your free podcast system. As a search engine optimization specialist, remember to write tags, which are keywords and keyword phrases, on your TalkShoe page before you setup and start your podcast.

Use those tags, keywords and keyword phrases in your audio broadcast when you talk about your business. This is another successful SEO technique. Once your podcast is finished, the recording of your podcast will appear an hour later on your TalkShoe generated free podcast system page. You can then ‘click’ on the recording and listen to it or you can download it to your computer for later use. So now you need to produce many podcasts through or with TalkShoe Radio. What will happen is that the search engine spiders that pick up and index audio presentations in the form of Podcasts, will obviously find your information and that is exactly what you want to happen.

What will happen is that in a few weeks time you will find your information on the first page of the Google search engine. All you did from an SEO perspective is dial the number that TalkShoe Radio gave you, make the recording, ensure that you were keyword specific when talking about your business or opportunity and that landed your web site on the first page of the Google search engine. That’s all it takes. You need to podcast regularly to ensure even more first page Google rankings.

So, you need to commit to spending time talking about your business on the telephone in order to ensure search engine optimization success. This is a very effective SEO technique and it works extremely well as a way to promote your business or program on the internet. As a search engine optimization specialist or as a professional internet marketing business owner you can now move your SEO campaign up to the next level.

You can download your podcasts, save then on your PC and then place or include the urls for your podcasts on all the posts you write. The posts that you write promoting your business or program would be pres releases, blog posts, forum posts and article submission. Linking is one of the major ingredients for successful search engine optimization. Placing your urls of your podcasts in all the information you write about, on the internet, is a 'must' as a search engine optimization and web marketing services specialist.

Don’t forget to place the urls of your podcasts on your website as well. This is very important and works extremely well from an SEO view point. What you also need to do as an SEO specialist and as a professional internet business person is to submit each of those podcast urls, as you create them, to the Google search engine. This informs the Google search engine audio spiders that there is new content about your business or program that they need to index.

This is effective and successful search engine optimization. If you do not submit your urls, that means all types of urls, to the Google search engine, manually, Google could take up to nine months to spider or index those websites, posts, articles, etc. As a search engine optimization specialist, this is suicide. Don’t wait for the Google spiders to visit your information in their own time. Hand submit all your urls to Google at every day as you create the new content or audio information.

What you are doing when creating and submitting your podcast effectively, is that you are building links. That what search engine optimization is all about. Three things, keywords, original content and links. It is as simple and as complicated as that. The link building process is where you gain or obtain search engine positioning for your websites and posts. People listen to your podcasts can also download them. TalkShoe Radio will pay you every time a person downloads any of your podcasts.

This is a free service that TalkShoe Radio offers, you don’t have to pay them a single cent. Amazing. What more could you ask for as a professional search engine optimization web marketing services specialist. So you get paid for podcasting your own business opportunity and/or program. The amount that TalkShoe Radio pays you is very little, around two to five cents per download, but they are still paying you to promote your own business. You cannot get better than that.

A free system that pays you for using their system. what you can do with your podcast to be even more effective is to mention the address of the urls when you are talking about your business and creating the podcast. You must remember that every word that you talk when creating the podcast is the same as writing a word on your posts that you compile. The SEO effect of the spoken word in a podcast has the same importance and effect from a search engine optimization standpoint as written words and text in your posts that you compile and market on the internet.

So mention your links, mention your website, mention your urls, mention your keywords, etc. This is good, effective, successful search engine optimization practice. So together with your press releases, blog posts, forum posts and articles your podcasts are another SEO effective way to market your program and business. Also don’t forget to hand submit all the urls, every day, from your press releases, blog posts, forum posts, articles your podcasts to the Google search engine at Add Url.

You need to first setup your own TalkShoe Radio podcast page with keyword specific content about your program and business opportunity. Once you have setup your own page you will add episodes as you create and deliver new podcasts. You will then upload each podcast you do onto your TalkShoe Radio podcast page. This will improve your search engine optimization effectiveness. The way to include a sizzle call in your podcast is to scroll up to the "Home Business Pros" section on the TalkShoe Radio page and upload it in that section. You can also use your own free Veretekk web conference room and record the sizzle call, save the file to your PC and then go to your TalkShoe Radio Podcast page and upload it.

Any recording that you have or like, on any topic, can be uploaded onto your TalkShoe Radio Podcast page. As a Veretekk subscriber you can sign up for a free web conference room every twenty four hours. Use your webs conference room to record anything you want to and then upload the url of that recording into your TalkShoe Radio Podcast page. This needs to be done to improve your SEO rankings. There are other podcasting companies like TalkShoe Radio that also host your podcasts and recordings.

Companies such as My Podcast Dot Com is another podcasting company that you can use as well. They also offer a free service. Choose a username and password for yourself and you are set to go. One of the good things about My Podcast Dot com is that you can write more text about your podcast with them and they also give you a free recorder to use. The free recorder uploads automatically to the My Podcast Dot Com page. So place and produce your podcasts on TalkShoe Radio and on My Podcast Dot Com. You want to use as many SEO effective techniques and tools as possible to ensure better search engine rankings for your internet business.

From a search engine optimization and professional internet marketing point of view, remember not to advertise when promoting your program and business in a podcast or in written content. Blatant advertising does not work on the internet anymore. Inform people, don’t sell to them. Provide benefits and solutions to business problems that people are experiencing. Show them that as a result of joining your business you can help them solve their business problems. This in turn will improve their business and provide a better chance for them to make a profit.

The management of TalkShoe Radio are dedicated to giving internet marketers and search engine optimization specialists a free service to help them promote there program, product and/or busines on the internet. Once you have signed up with TalkShoe Radio you will be issued with a telephone number to call in to TalkShoe Radio. Upload your podcast in MP3 format that you have already pre recorded in your own Veretekk VereConference room and saved onto your PC. You can also upload your podcast as you produce it live.

So if you pre record a discussion on an important SEO or search engine optimization technique you then need to upload it to TalkShoe radio. Browse through the file on your TalkShoe Radio page enter it accordingly and they will upload it for you. Remember that this whole service from TalkShoe Radio is absolutely free and will cost you nothing. As a professional internet business person or search engine optimization services specialist you need to get over your fear of talking in order to produce your podcasts.

You need to know that podcasting is a very good way to build your business as it is extremely effective and successful as an SEO technique. You have the ability to tag your podcasts properly. Tagging your written article or audio podcast means that you must use a keyword specific title. This is vital to the success of any SEO campaign which should include podcasting as a marketing mechanism on the internet. To further enhance your tagging efforts you need to be keyword specific in your Meta tag description which is a few sentences describing your title and what your posts or podcast is about.

Remember to use the keywords that you have validated and proved that people are actually typing them into the search box of the Google search engine when they want to find information on your business. It is totally pointless and a waste of time to use keywords that you think are great and describe your business in your title, meta tag and content of your post or podcast if they have not been validated using a reputable Keyword Suggestion Tool.

So when reference is made to keywords it is under the assumption that you have always validated them before you use them in any SEO campaign. You can place an unlimited volume of tags at TalkShoe Radio. You can produce a podcast of any length. What you can do with your podcast at TalkShoe Radio to make it more SEO effective and attractive to the search engine spiders is to talk about your program, business and or service using your validated keywords and keyword phrases. This obviously applies to your written posts as well.

What happens is that these keywords and keyword phrases are picked up or indexed by the Google and many other search engine spiders. It is critical that you as a professional internet marketing business person or search engine optimization specialist know all about your program, product service and business in extreme detail. The best way to become a master about your program is to attend all the related training sessions and educational programs that your business offers and delivers.

You need to know more about your own program than anybody else does because you will need to explain all the details to people who ask you questions as potential prospects and customers or as critics of your business. You also need to make sure that you keep up with all new developments in your business as they occur. By showing your knowledge of your business to potential prospects and customers you magnify your credibility and reliability to them.

Once you have completed your podcast and uploaded it to TalkShoe Radio they will build you a personalized web page. That web page will contain links to all your presentations or podcasts. Every individual podcast that you produce will generate its on unique url. From a search engine optimization point of view you can use that url in many important and effective SEO ways. You can place that url as a link in a web page. You can place it in a website, press release, blog post, article post, forum post or newsletter.

If you have tagged your podcast correctly and you have written a keyword specific title and meta tag description for your podcast and included those keywords and keyword phrases in the audio or speech of your podcast, you will achieve a first page position, for that podcast or for the post that houses that podcast url or link, on the Google and many other search engines.

Each podcast that you produce with TalkShoe Radio 'stays live' forever. This is great from an SEO perspective. The more areas you place your url or podcast link the more backlinks you have pointing to your opportunity and the quicker your business website or posts containing information about your business will get to the first page of many of the search engines, including the Google search engine.

You need to analyse your website or websites to determine whether they are search engine optimization friendly or not. Other than all the glitz and glamour and banners and videos and other fancy stuff you need to check it for SEO effectiveness, otherwise it will not be seen or visited by anybody on the internet. Check that the title of your website is keyword specific promoting whatever it is that your website is about.

You have to check that your service is actually searched for by investigating the validity of those keywords and keyword phrases with more than one keyword selector tool. Make sure that your Meta tag description is also keyword specific and also that the content of your website has those validated keywords and keyword phrases in it. Then make sure that your website has the correct and effective robot tags to attract the search engine spiders for SEO.

Then make sure that you list all the keywords that you have researched and validated in the backend of your website. You do all of this by accessing the html of your website through your website hosting company. This is all crucial and extremely important to the success of your search engine optimization website campaign. This is why joining an affiliate marketing company where they give you a webpage for yourself to market makes absolutely no SEO sense.

Why? Because they will not give you FTP access to make the changes detailed above and you will not be able to market your own affiliate page one hundred percent on your own. All they do is market their own page. So you need to clone whatever your affiliate website is, with their permission of course, upload it to your own website hosting company, then optimize it for the search engine spiders as detailed above. If you don’t do this you are wasting your time and efforts.

You will not be able to market your website, be it your own or an affiliate website and your search engine optimization campaign will be fruitless and totally ineffective. Remember that the content of your website, being keyword specific, is just as important as the name you use for your domain. When you choose a domain for your new website, make sure it contains the most effective keyword phrase that you have validated to promote your website and opportunity.

So, it is very important from a search engine optimization standpoint that you to develop and configure your website so that it is unique and is as different as is possible from all the billions of other websites out there on the internet. You can access freeweb.com to create your own page and/or website or you can use the Veretekk freepage a well. There are many free “website maker” programs on the internet. Once you have created your website correctly from an SEO standpoint then you can deliver your podcast speeches or talks emphasizing and using the keywords and keyword phrases that you have validated SEO wise.

Let us now discuss 'Advertising' on the internet. Do you use classified ad systems to promote your opportunity and/or business? Classified ads on the internet don't work. Why? Everybody else is also using the classified ad system to promote their businesses ad well. A good example is Craig's List. Why practice the same methods that everybody else is doing to market their information? Do something different.

Think out of the box as far as your search engine optimization application and marketing programs are concerned. Also, everybody is advertising instead of "informing". From a search engine optimization and marketing viewpoint, information is in great demand on the internet. Advertising is not. It is dead. For example, to prove my point, how many people have actually signed up for a program that has been advertised by the millions of emails (most of them spam) that they/you receive in their/your inbox every day.

Very few do and it is highly unlikely that you have. Why not? I'll tell you why. These systems 'advertised' by these emails don't work. So, you need to remove the advertising mentality from your thoughts and actions if you want to be a successful and effective professional internet marketer and/or search engine optimization services specialist on the internet. Another aspect of SEO and marketing on the internet is that of leads. Have you ever bought leads on the internet to market your business to? Were those leads effective? No. Of course they weren’t.

These leads have been sold and used by millions of other people on the internet, just like you. So how can they be effective? The lead companies make money every time they sell them and that is all. The privacy of the leads/people are invaded and they don’t want to be contacted and sold to at all. It is a spiralling circle of frustration for all involved. No wonder the internet has such a bad reputation! It's because of practices like these from greedy money mongers that cause this poor condition on the internet.

This is where the leads generated by Veretekk are so great. They are spam compliant, meaning that people have opted in (and can opt out at any time) and they are people that usually have a business that they are trying to promote on the internet. When you phone those leads they will know who you are because you have been legally contacting them and providing them with free tools to help them promote their business and not your business.

When you phone them they will know who you are because of your sincere contact with them to help them succeed in promoting their business on the internet. This leads to no rejection and no frustration and the result of this ethical method of internet marketing is a good business partnership. This is relationship marketing at its best. This is what Veretekk is all about. People in your Veretekk organisation will therefore know that you are not trying to sell them something but that you are helping them with information and services.

You are providing them with information, services and tools created by Tom Prendergast and Mike Darling of Veretekk to help them promote their business successfully on the internet. So, remember all the information that I have discussed above when delivering your Talk Shoe podcast. You never want to advertise on Talk Shoe Radio. You want to become an internet professional and/or search engine optimization specialist and provide information to your listeners.

Inform your listeners as to how your program can benefit their business. It is as simple as that. This makes good internet marketing and effective search engine optimization. Remember that you need to think outside the box when marketing your program on the internet. You need to promote your opportunity in a different way to achieve better results. If you use the same techniques that everybody else is using then you will get the same results that everybody else is receiving. Those results are pathetic. So, when marketing, think of different promotional techniques and methods to inform people of your program and its benefits to them.

Using Talk Shoe Radio is one of these 'out of the box' techniques. So use it properly as a search engine optimization services specialist and internet marketing professional. Remember that you do not have to make a live broadcast on Talk Shoe Radio every time you want to inform people about your program. You can record it in your own free Veretekk VereConference room and then upload that recording or file to Talk Shoe Radio and they will place it as a podcast on your own TalkShoe Radio page for you to use as you like.

So here is a summary of all the important aspects of being a professional search engine optimization specialist and internet marketer when using Talk Shoe Radio to broadcast your information over the internet using podcasts. Research and validate all your keywords and keyword phrases. Use those validated keywords and keyword phrases in your podcast broadcast. Make sure that you don’t advertise your program but provide information and benefits to people as to how your program will help them improve their business presence on the internet. That’s it.

Do you really understand how podcasting can be used as an effective and successful search engine optimization technique to market and promote your program, opportunity or business on the internet? So what is a podcast? A podcast is a recording or a live presentation or audio broadcast of the information and benefits relating to your internet or offline business or businesses.

A podcast is a recording or a live presentation that you present or broadcast after dialling a number to connect to TalkShoe Radio to deliver your podcast. TalkShoe Radio is a very effective search engine optimization tool. You can set up a free account with TalkShoe Radio to be able to broadcast your podcast. So setup a free account at TalkShoe Radio. Then use your telephone number to dial in to TalkShoe Radio to make a live podcast or deliver your recorded podcast.

You can use your free Veretekk VereConference room to record your SEO optimized podcast which you eventually submit and upload to TalkShoe Radio. TalkShoe Radio will host and broadcast your SEO optimized podcast out over the internet. From a search engine optimization standpoint a live or recorded podcasts are equally effective and successful. Obviously during a live broadcast people log into your presentation and you can communicate with them live for everybody to hear and listen to.

TalkShoe Radio is there for a very effective and successful way to get your message out about your program and at the same time it is an effective search engine optimization technique. You can deliver your message, live, to people on TalkShoe Radio and it is also a highly effective way to achieve first page ranking on the Google and many other search engines. Once you have created and broadcasted your podcast TalkShoe Radio will build you your own SEO optimized web page to contain and market all your podcasts.

People visiting your podcast page can then download your presentations or podcasts. This is great for effective search engine optimization. Every time a person downloads one of your podcasts you get paid for that download by TalkShoe Radio. You only get paid a few cents per podcast but over time this can accumulate to a few hundred dollars a month. Podcasting is another search engine optimization technique or method to deliver your information out onto the internet.

You need to make sure that you setup your podcasts correctly with TalkShoe Radio. Once you land on the home page of TalkShoe Radio the area around the words that state "upload new image" is called your 'tag' area. Before you deliver a podcast you must tag your presentation correctly from a search engine optimization point of view. Part of the description in your tag area must contain validated keywords and keyword phrases that you will use throughout your podcast and all your written content submissions on the internet.

You need to plan setup and deliver your podcast in exactly the same way as you would approach any search engine optimization campaign for your website that promotes your program, opportunity or business. Here you need to be very keyword specific with your titles and Meta tag descriptions. In the tag area it has a setup phone number. Then you would setup or be given a ‘Call ID’ for each presentation as you complete it or set it up.

Once you have configured your tag area you then make a phone call to TalkShoe Radio using the telephone number listed in your tag area. Then you give them your call ID and also your own telephone number as a password. Once you have completed that, a screen will pop up stating "are you ready to do your live broadcast". Click 'yes'. The broadcast will not start until you are ready to start it yourself. Many people will by shy and fearful of delivering live broadcasts or podcasts to promote their program in an SEO way.

The only reason why you should be afraid about talking about your program is because you do not know everything about your program, opportunity or business. You need to know all the specific details of your business which includes keeping up to date with all new developments as well. If you know your program inside out, you will be able to answer all related questions quickly and confidently. In order to deliver an effective search engine optimized podcast you need to know your business one hundred percent.

A podcast is a live or recorded audio presentation on the internet. There are a particular set of search engine spiders that pick up or index audio presentations. When you create your podcast link that audio presentation is live on the internet and the search engine spiders will pick up that audio broadcast and spider it. From an search engine optimization standpoint, you need to have your keywords and keyword phrases in your broadcast so that the spiders can index those keywords causing your website to move up closer towards the first page of the Google and other search engines.

There is another way to host your own SEO optimized podcasts. If you have your own web hosting setup or company you can upload and host your own podcasts on or in your own web hosting company. In this way from an SEO perspective you have total control of the content that you place in your podcasts and the responsibility of hosting them. When you host your podcasts with TalkShoe radio you are obviously bound by their rules and what they want to do with your podcasts.

From a search engine optimization point of view, once you have created your podcast you will treat that podcast exactly like you would treat a webpage, press release, article, blog post or forum. Your podcast, like all your written content submissions creates a unique link. Hand submit that podcast link to the Google search engine just like you do with your links generated from your content submissions every day for search engine placement.

If you tag a podcast correctly, that means using the validated keywords and keyword phrases that you have established, you will be effective and successful from a search engine optimization standpoint. Those podcasts and related links will land on the top of the Google search engine very quickly. One advantage of this from a search engine optimization point of view is that when people find your podcast and the related information, they will download it and you will be paid via PayPal by TalkShoe for each of your podcasts that has been downloaded.

The main and most important advantage is that people will notice and appreciate the value to them of what you are doing by informing them on how to improve their promotional efforts on the internet by joining your program. They will listen more attentively to your podcast and the chances of them applying what you recommend will be greater. If you do a good SEO job of preparing your live and recorded podcasts and you deliver your live and recorded podcasts in an informative and keyword specific manner this will ensure effective and success search engine optimization for you. This will result in you also achieving internet marketing success.

The better you are at optimizing your podcasts for effective search engine optimization, as well as all your written submissions the more notoriety you will receive from people visiting and listening or reading your information. All this will lead to your information achieving better search engine placement. Do not think that you can just place a whole lot of validated keywords and keyword phrases in your written content or audios that make no sense, as part of your podcast and think that you will automatically achieve first page ranking on the Google search engine because this will not happen.

The content must be original in each case and it must be informative to readers and to the search engine spiders as well. You need to be aware from a search engine optimization stand point that the better the job you do with the content or audio submissions that you prepare and deliver and the more you know about your program the more effective and successful you will be as a search engine optimization services specialist and professional internet marketer.

The more benefits and the more solutions you can give people in a non advertising manner to help them solve their challenges and problems in SEO and in promoting their program on the internet the more successful you will be. If you do a great SEO job, people will find your information and they will call or contact you for advice and guidance. This is how you increase your sphere of influence on the internet.

When people start contacting you regularly then your sphere of influence is increasing and that is exactly what you want as an SEO specialist and internet marketer. Other than applying all the search engine optimization techniques that I have and will still teach you remember that knowing all the details of your program 'inside out' at all times plays a major role in creating a large sphere of influence on the internet.

The more professional you become regarding the details about your program and with the search engine optimization techniques required to market your program effectively and successfully, which includes podcasting using TalkShoe Radio, the more successful you will be. Remember that people need structure when joining a new business on the internet so you need to give them information in an organised fashion that will satisfy this requirement.

This means that most people will appreciate detailed step by step instructions as far as search engine optimization goes and as far as successful internet marketing is concerned. So, from a search engine optimization standpoint you need to first signup for a TalkShoe Radio account. Then start broadcasting live or in recorded fashion your keyword specific information on TalkShoe Radio. Then place your podcast links and/or upload them on all your written and audio (talk about your url or link in your podcast) content submissions and you will see your information land on the first page of the Google search engine quickly.