Much like any other industry, property investment is powered by marketing. While Search Engine Optimization and Social Media Marketing is arguably the most formidable and viable form of marketing in this day and age it certainly pays to incorporate as many different forms of advertising as possible – the most underrated of which is telesales.
To many people, telesales is a certain brand of devilry that should be left well alone as it can come across as rather intrusive or invasive, however that is most certainly an incorrect attitude to adopt when in this industry it is as much about sharing opportunities as it is about creating them.
Online marketing is important for building a foundation in which people are able to easily access a wealth of readily available information, however through telesales you are able to contact and inform those that might not be actively looking into property investment, though are likely able to benefit from it if the perfect scenario presents itself. (i.e. in the form of you contacting them directly with a relative investment opportunity.)