Search Engine Optimisation Services Specialist Clyde Thorburn Discusses Keyword Research In Search Engine Optimisation

As an SEO search engine optimization specialist it is your job to get top positions, on the Google search engine and other search engines, for people or SEO clients for high traffic keyword categories. You need to be educated and informed on how to apply Keyword Research in order to achieve this goal for yourself and for your SEO clients. Keyword selection or keyword analysis tools are accessed and used as the first technique in keyword research. These keyword selector tools will provide statistics on related keywords for use in your specific SEO campaigns.

The keyword research selector tools will give you actual results or lists of keywords and terms that people have actually typed into the search boxes of search engines on the internet. SEO search engine optimization is a science or an art because when it comes to keyword selection you may think that you know what a good keyword is. For example you might think that "home based business" or "automated marketing" are good keywords or keyword terms. However, you will not know what a significant keyword is and what to do with that keyword once you have validated that keyword.

Keywords and keyword selection from an SEO search engine optimization perspective is like fishing in a pond. If you buy a keyword specific domain and you build a great benefit driven website for that domain in order to go for a keyword category that nobody is searching for, the chances of people visiting your website, reading your information and potentially becoming buying customers is ZERO. This is where you need learn how to use and apply keyword research tools. There are many keyword selection tools on the internet.

Keyword selection tools that I use as an SEO search engine optimization services specialist for my SEO campaigns for all my SEO clients are SeoBook, Google Keyword Tool, Nichebot, Wordtracker and Digitalpoint. All these keyword selector tools are free so I suggest you sign up for all of them. There are many other keyword selector tools but these are the ones I use and trust. So you need to login to one or all of these keyword selector tools and type in some relevant terms about, as an example, Britney Spears. Then note the number or volume of searches or search results that appear for the term 'Britney Spears'.

The whole point of doing an in depth keyword research, from an SEO search engine optimization viewpoint, as the first step in any SEO campaign, is that you need to prove to yourself that the keywords you use for all aspects of your related SEO configuration are actually searched for by visitors to the search engines on the internet. You cannot leave the choice of keywords to fate or to what you think a good keyword is that describes your business. If you do this, you will be wrong and your SEO campaign will fail!

As a professional SEO search engine optimization specialist and internet marketer you have to choose a significant and relevant keyword term and validate the use of that keyword term using reliable keyword selector tools. This will improve the possibility of increasing traffic to your website and business information which hopefully leads to more signups into your business and create more paying customers. Without a proper keyword research investigation you will be 'dead in the water'.

So you have noted the number of searches that pop up for the term 'Britney Spears' in whatever keyword selector tool/s you have chosen to use. Let’s say the results show 4 million searches. Is that a great keyword? Yes. Of course it is. However, what do you think your chances are as an SEO search engine optimization specialist or professional interne marketer of landing on the first page of the Google search engine for the keyword category 'Britney Spears' when there are 4 million search results for it? It is hugely competitive. If you are good at SEO you will take a while to succeed. If you are not good at SEO you will be lost in your attempts to achieve first page rankings for the term 'Britney Spears'.

So, from an SEO search engine optimization stand point, you need to strike a happy medium. You need to choose various keywords and phrases from the results of the keyword selector tool/s that are related to Britney Spears. Use a variety of the other keyword terms listed in the keyword research tool/s. Let’s use another example other than Britney Spears. Lets’ look for the search results on our Keyword selector tools for the keyword category 'making money with an affiliate program'. Let's say we get 2000 search results per month for that term. Check to see whether search results are per month or per day on your keyword selector tools.

If you now decide to go for this keyword category and buy a keyword specific domain for this category, build your website to contain the main and the various other keywords shown in this keyword research tool's listing of terms associated with the term 'making money with an affiliate program', there would be a good chance that somebody looking for 'making money with an affiliate program' would find your information. So from an SEO search engine optimization perspective it would be practical to go for this keyword category during your related SEO campaign.

As an SEO search engine optimization specialist, always keep in mind that when you are attempting to find a good keyword or keyword phrase, you want to stay away from single keywords or single keyword categories. A single keyword like "Free" or "home" or "business" or "internet", will have keyword category results in the hundreds of millions and even billions. There is no possibility at all that you would get traffic to your site if you were to go for those single keyword categories. Even if you were an expert at SEO, it would take you years to get onto the first page of the search engines for those one word keywords.

What you need to aim for is a happy medium as far as volume of results is concerned when picking or choosing your keyword category. When you buy a domain you can then create as many sub domains using your main domain to attract various other keyword categories spreading the marketing of your chosen keyword phrase even further. Place the keyword phrases shown in the results of the keyword tool research as your sub domain names. This way you can cover many other possible searches conducted by visitors on the internet looking for your type of business or product. Sub domain marketing takes at least six months to a year for it to work effectively and successfully.

Most people are not prepared to put in the effort that a professional SEO search engine optimization specialist applies to achieve first page results on the Google and many other search engines on the internet. Successful SEO takes time, consistent monotonous work, dedication, effort and perseverance. You also have to be willing to not specifically place a time frame on the results that you would like to see. This takes tremendous confidence and trust in the SEO techniques you will apply and self confidence to know that they will eventually work very well.

Most people in society today are looking for the 'quick fix' and that things have to work immediately. If you are one of those people looking for an immediate result as far as SEO search engine optimization is concerned then you are not going to get it. Forget about SEO and choose another way of marketing your website and business information. SEO is a consistent building process which takes time and dedication and it will never happen 'overnight'. Most people do not want to accept this and continue, unsuccessfully with their SEO efforts which leads them to eventually quit as SEO professionals.

If you do not take the time as an SEO search engine optimization professional, before you ever purchase a domain name or build a website or place content out onto the internet, to conduct a proper keyword research investigation before you start any aspect of any SEO campaign, you will not succeed in marketing your product or business information and your website will never be seen. You need to find out what people are typing as search terms on the search engines and then gear your SEO campaigns to those search terms. That is the result a keyword research tool and related investigation will give you.

Remember also to not be too concerned with the total number of search results that pop up as results on the search engines when you are investigating your keywords and keyword terms. This sounds contradictory to what I have just taught you, but here is the reason. What you need to be concerned with from an SEO search engine optimization standpoint is the information that people are looking for. This is quite a difficult concept to understand when you see so many results on a particular search on the search engines yet no one is visiting your information and website when your website is on the first page.

For example, you might have position no 3 on the first page of the Google search engine but if people are not looking for that information (this is what the keyword tools identify) then your website and business information will never be viewed by people searching on the search engines because they are not looking and searching for that particular keyword category that you have the no. 3 position for. So SEO requires effort and thought about what you want to achieve and how you will achieve it with the SEO techniques at your disposal.

If you want to buy a domain name with your name as the keyword, that is fine. You can then develop your domain name over time to brand yourself and your opportunity as well. You can also create sub domains that go to your domain (the one with your name as the keyword in it) and place them anywhere you want them to go. You have probably also heard, incorrectly so, that spiders do not like long urls, because a sub domain added onto your url causes it to be a long url. This is wrong. Spiders like good keyword specific urls (a result of validating all your keywords and keyword phrases with keyword selector tools).

This is where good keyword research comes into play and is vital to successful SEO search engine optimization. This is how you are going to initially set up your SEO campaign to be very focussed in chasing a specific keyword category. Remember to place your most relevant and most validated popular keywords at the front of your keyword phrase. A keyword phrase that has more than one keyword in the phrase is known as a 'longtail keyword'. You will come across this term in SEO all the time and you will now know what it means.

Let’s have a look at going for the keyword category or term "make money". At the time of writing there were a hundred and five thousand search results according to the keyword selector tool I used for the term "make money". Say you had a domain that was your first name and surname as your domain. Now you want to create a sub domain for that domain. The sub domain would be makemoney.firstnamesurname.com. This sub domain is therefore a redirected url. You can therefore create a title, meta tag description and keywords to 'mask' that sub domain. When the search engine spiders visit it they will index the 'make money' part of your sub domain.

There is great flexibility from an SEO search engine optimization point of view when applying the many techniques you can use to chase after a certain keyword category. You don’t want to buy a domain for each keyword related to your main keyword category and this is where you use the technique of sub domains as an SEO marketing technique, to go after the various versions of your chosen keyword category. Sub domain marketing works every bit as well as the true or root domains. This is especially effective and successful for your related SEO campaign because you own the root domain.

So when we type the keyword phrase "make money online" into our selected keyword research tool/s we note down the total number of times people entered that term into the search engines on a per day or per month basis. So at the time of writing the result was 151 searches per day for the keyword term "make money online". So if you spent some time going after and marketing that keyword term using proper effective and successful SEO search engine optimization techniques you would arrive on the first page of the Google search engine and other search engines even though it is a competitive keyword phrase.

From the experience I have gained and from the legitimate SEO search engine optimization work that I conduct for myself and my SEO clients every day, I know what works and I also know what doesn’t work. You need to download the free keyword tools I detailed earlier and start doing and practising keyword research. Type some keywords and keyword phrases into these keyword research tools that you think are 'good' keywords to use to promote a certain business opportunity, product or program. This will be a good lesson for you in discovering the most important and effective successful SEO search engine optimization technique, which is keyword research.

This exercise is to show you why you need to place your website and business information in relevant keyword categories. If you were to go after the keyword phrase "automated marketing" the first aspect you would check from an SEO search engine optimization standpoint is to see how many results you get when searching for that term on the Google search engine. At the time of writing the results on Google showed 14 million results. Then you go to your keyword research tool and you find out how many searches are done per day for the term "automated marketing".

My keyword research tool, at the time of writing, showed only 72 searches per month or 2 to 3 people per day that the keyword phrase "automated marketing" as a search term on the search engines. So if you were to choose the keyword phrase "automated marketing" as the category you want your website and business information to appear in, do you think you would get visitors and hopefully sales in that category. Of course not! This would be SEO search engine optimization and search engine marketing suicide for you and your business.

If you held the number one position on the first page of the Google search engine for the term "automated marketing", based on what you have researched (and this is only the start of your keyword research investigation) how many visitors and hopefully sales in your business do you think you will make? Answer. None! No one is searching for your business using the term "automated marketing". So find a relevant keyword term that people are using to search for your business. This is a huge SEO search engine optimization lesson, so don’t forget it.

So from an SEO search engine optimization perspective and as a relevant keyword search term, "automated marketing" is useless and is of no value and should therefore not be included in your SEO campaign for your business and business website. You need to find where the traffic is and where the visitors are and what they using as search terms to arrive at your website. This is where keyword tools and related keyword research investigations come into practice. You need to identify and validate keyword specific terms.

You have to find the keyword categories. You have to be clear about the categories that people are searching for on the search engines and identify what they will type into the search boxes to find your business. For example, would the keyword term "easy money" be a more keyword specific category to 'go after'? At the time of writing, 450 searches per month were the results on my keyword tool for that term. Yes. This term would be slightly better to target than "automated marketing". So you can use that term in all your content submissions and in all titles and of course in the content of your website that markets your business as well.

You need to be very clear from an SEO search engine optimization viewpoint about what keyword research is and what keyword research is not. Keyword research is about finding relevant good traffic keywords and keyword phrases to use in your business website/s and in all your content submissions to promote your business on the internet. In your content submissions, make sure that your title contains the validated keyword and phrases as well. Also try and use those keywords at the start of any content as well, so that the spiders can index them first.

Keyword research needs to be discussed as often as possible as it is the most important first step in any SEO campaign to promote your own business or businesses of your SEO clients on the internet. The more you become actively involved in keyword research the more you will realise how important and vital it is to the success of your SEO search engine optimization efforts. You will realise that it is extremely important to pick a keyword phrase that people use as a search term when looking for your business on the internet.

The whole point of internet marketing from an SEO search engine optimization angle is that you must get your business information in the form of website and web pages into a high traffic keyword area on the search engines on the internet. You need to place your information in the correct place at the correct time so that people will be exposed to it, read it and hopefully sign up as a paying customer in your program. If they don’t see your pages first then obviously your competition will be the richer, as visitors to the search engine will join their programs instead of yours.

Many people think that they know what a good keyword is. They think that they understand how to conduct a keyword research investigation and to apply its results correctly to the marketing of their businesses on the search engines. If you do not use keyword research tools and apply the related results correctly, you therefore do not know what a good keyword is to market and promote your business. Make sure that you follow my teachings and you will understand how to use keyword research tools and to conduct the related keyword research investigation effectively and successfully.

To prove the point about choosing keywords, as a vital SEO search engine optimization technique, that bring in high traffic, lets investigate and validated whether the phrase "the secret" is searched and is a keyword that will cause high traffic, if you use it as part of your 'longtail keyword phrase' when promoting your business on the search engines. Obviously this is related to "The Secret" which is very popular and we must use that fact to our advantage. So, is this a good keyword phrase to pick for your SEO campaign to promote your website and related business?

This sounds like a good keyword phrase to use but I still need to validate that fact during a proper keyword research investigation to ensure that it will drive traffic to my business website, no matter what the subject matter of my business and business website is. So type the keyword phrase 'the secret' into one or all of your keyword research tools and note the results you get. At the time of writing I get 1757 searches per day for the keyword phrase 'the secret'. Is this a high traffic keyword phrase to use? Yes! Most definitely! Just the keyword 'secret' gives 1390 searches per day. ‘Secret’ is an excellent keyword that will bring lots of traffic to your website, if you include it in your 'longtail keyword' phrase to promote your website.

From an SEO search engine optimization view point, it will obviously be a lot of work and time for you to get your business website and content submissions containing information about your business onto the first page of the Google search engine for that category. So include it in your 'longtail keyword' phrase. For example if you are in Herbalife, your title and longtail keyword phrase that you would use would be "Herbalife the secret to sustained weight loss”. Then change the second half of the title when producing content submissions, but keep your first three words "Herbalife the secret... " in everything that you write about when promoting your website and business on the internet. Get the picture? This is only one of many SEO keyword strategies.

Let’s look at "automated marketing" again as a keyword to research. From an SEO search engine optimization viewpoint, you will be surprised and shocked at the results. At the time of writing the keyword research tool showed 5 searches per day for the keyword term "automated marketing". Obviously a bad search term to target for your marketing campaign on the search engines. So if you have geared your SEO campaign for "automated marketing" term, only, you will receive no traffic. However, if you use a combination of the search terms "the secret" and "automated marketing" such as "The secret of automated marketing" you will get better traffic results to your website and business information. However, I would definitely validate another phrase to use instead of "automated marketing" in that longtail keyword phrase as it is a poor search term.

Remember that if the keyword phrase you are targeting is too competitive, in that you know it will take you a long time to land it on the first page of the Google and other search engines, then just scan down the page of your keyword tool results and choose another or a number of other phrases that you can use in your campaign. This is a techniques I use as an SEO search engine optimization specialist all the time to ensure that I have validated keywords and keyword phrases (i.e. I have proved those terms with a reliable keyword tool) and I will get my website and business information to the first page of the search engines pretty quickly as well.

To ensure effective and successful SEO search engine optimization, you don’t want to ever go after the main or first keyword category phrase shown or listed at the top of your keyword selector tool results. The reason for this SEO tactic can be compared to mountain climbing. Start at the base of your keyword research and then start your ascent to the top of the keyword categories by using various keyword phrases listed at various stages of your SEO campaign. Once you have successfully used that keyword phrase for a while in your SEO campaign, choose another one higher up the list and configure that into the same SEO campaign.

As a professional SEO search engine optimization specialist you want to pick a keyword phrase that you can 'go after' and get to the first page of the Google and other search engines quickly, knowing that you will also receive a good deal of traffic to the business you are promoting as well. The more regularly you work with keywords and keyword phrases the more you will realise that the Google spiders are not intelligent when they index keywords and keyword phrases. You must remember that the spiders are only man made mathematical formulae devised to do a certain searching job on the search engines of the internet.

The search engine spiders, from an SEO search engine optimization point of view, cannot distinguish between what the content of the website or content submission, in relationship to your related urls of those content vehicles and to the keywords that you use in your respective content. So if you do a good SEO job, content wise, when you chase a particular keyword category, by sprinkling your keyword phrase regularly in the body of your content, the spiders will eventually spider your content and move you closer and eventually onto the first page of Google and other search engines quickly.

You must realise that SEO search engine optimization is a tricky discipline because you need to apply many different SEO techniques and elements to be successful. You need to compile and produce web pages or websites that draw people’s attention. At the same time your web pages need to appeal to the search engine spiders in order to place them on the front pages of the search engines so that people can view your information. So it is like the chicken and the egg story. Which one comes first. In my experience your SEO campaign must appeal to the search engine spiders first and then to people and visitors afterwards.

As a SEO search engine optimization specialist and professional internet marketer how do you ensure that that when you create a website or webpage that the content of that website or webpage appeals to both the Google search engine spiders and to the visitors that will eventually read your information? How do you make both very important elements work together for you? My experience has proved to me that if you are keyword specific with your content and your keywords have been validated properly using a reputable keyword selector tool (and other keyword validation techniques) and you are chasing a proven high traffic keyword phrase then you will appeal to both the Google search engine spiders and visitors to your website.

As an SEO search engine optimization services specialist and professional internet marketer that wants to promote their business on the internet via the search engines you need to know how to choose and validate keywords and keyword phrases to use in your related SEO campaign. People are generally confused about how to choose and use an effective keyword phrase. Keyword selection is not a difficult process. However, when you conduct keyword research you should use at least three different sources of information regarding keywords and keyword selection.

All the free keyword selector tools that I use for myself and for my clients for related SEO campaigns are SeoBook, Google Keyword Tool, Nichebot, Wordtracker and Digitalpoint. Sign up for each of these tools. Now type in a set or a few keyword phrases into each one of these tools that you “think” are appropriate to use when marketing your business on the search engines. Results reflected by all these keyword selector tools will then provide a list of all the keywords and keyword phrases, in descending order of popularity, associated with the keyword phrase you typed into the keyword selector tool, that people have typed into the search boxes of the search engines on the internet.

When people start their SEO search engine optimization efforts and they start to understand what they need to accomplish to achieve search engine recognition for their websites and business information, they tend to make subjective choices of keyword phrases that they “think” people will use to search for their business information. In most cases these choices are wrong because they have not been validated by keyword selector tools and a host of other keyword selection techniques.

As an example, let us choose "home based business" as the keyword phrase we “think” will be good to use to promote our business on the search engines. Type "home based business" into the various keyword selector tools. At the time of writing I receive on average 1954 searches per day for the term "home based business". Then listed under that term you will get a list of other related search terms that give the number of searches they receive per day as well, in descending order of popularity. From a SEO search engine optimization point of view you need to understand that keyword selector tools provide a guide for you and are not the "be all and end all" of keyword selection techniques.

The results shown from keyword selection tools will show the correct direction to pursue for your SEO campaign as an SEO search engine optimization specialist. In order to pick a good keyword phrase you should never ever pick the first keyword phrase at the top of a keyword tool selection list. So if you were going to start an SEO campaign for your company using the keyword phrase "home based business" as the high traffic phrase that you would pursue to market your business on the search engines, you will have a very long and difficult time achieving first page rankings on the Google and other search engines.

From an SEO search engine optimization standpoint it will be difficult for you to achieve first page rankings on the search engines for the keyword phrase "home based business". However, you will notice the keyword phrases listed at the bottom of the keyword research tool results such as "free home based business" 44 searches per day. This would not be a bad keyword phrase to chase after instead of "home based business" which is too competitive. If you were to go after "free home based business" as your keyword phrase to promote your business on the search engines you would receive good substantial traffic from it.

The whole process of keyword selection from an SEO search engine optimization perspective is to receive substantial traffic to your business website as a result of that keyword phrase landing on the first page of the Google and other search engines. You can obtain search engine positions all over the Google search engine, but do you think that that will definitely result in you making sales in your business? Absolutely not! Here's why. Until you learn the art of search engine marketing along with the art of SEO search engine optimization you will not be effective or successful.

So, I can here you asking, what is the difference then between SEO search engine optimization and SEM search engine marketing? There is a very distinct difference between the two. SEO search engine optimization is the art and the science of gaining a top or first page position on the Google and other major search engines on the internet. SEM search engine marketing is an esoteric or mysterious term which combines various techniques together such as 'relationship marketing', 'staying on contact with potential customers', 'giving people information and solutions to their internet marketing problems' and 'good information about your business which can help the customer' etc. All these aspects and more fall under the discipline of SEM search engine marketing.

As an SEO search engine optimization specialist myself I have found that you first need to brand yourself and then your opportunity on the internet which will be mainly on the Google search engine. So why should you brand your name, as a keyword phrase, on the Google search engine. You need to be able to tell and show people that when you type your name in the Google search engine box they will see many results with your name in those results. This means that you have a commanding presence on the Google search engine and the internet. Most search engines on the internet work off what the Google search engine does.

People can then get a feel for what you stand for and what you can do as a SEO search engine optimization specialist on the Google search engine. They can see the results for themselves. Without that recognition on the Google search engine people will be hesitant to employ you as their SEO search engine optimization specialist to promote their business on the search engines. They don’t know who you are and they don’t see you on Google. The best way to 'check out' the so called SEO gurus on the internet is to "Google their name" or their telephone number or the opportunity that they are in and see if you get any results on them.

If you don’t see any results for that person on the Google search engine won't you doubt their abilities as an effective and successful SEO search engine optimization specialist. Credibility and 'sphere of influence' is what will market and promote a program or person. So when you first start marketing on the internet you need to market yourself, first. You need to have the ability to brand yourself and your opportunity. What is the best way to brand your opportunity? Use your forty portals in Veretekk and configure them accordingly.

Anything that you do on the internet like writing and submitting press releases, blog posts, articles, forum posts, etc should include your name. This is what is meant by branding your name on the internet from a SEO search engine optimization angle. So, back to how you pick an effective keyword phrase. There is always a list of similar keyword phrases, in descending order of popularity, to the phrase you typed into the keyword selector tool, shown as part of the keyword selector tool results. These results are usually shown in descending order according to the number of results found by the keyword selector tool.

From an effective and successful SEO search engine optimization point of view you need to make sure that you don’t let Keyword Selector Tools be your total rule. Keyword selector tools are a way to begin an SEO Campaign for any business that you want to market on the Google and other search engines. Everybody will type in a different keyword phrases when searching for the same business on the internet. That is the whole point. You need to get into the minds of what people type into search engine search boxes. You need to find the most popular search term. Keyword Selector Tools find you the most popular search terms typed in by visitors on the search engines.

Keyword selector tools give you a place to start and find the most effective words to use in your SEO campaign initially. They are not the 'bottom line' or 'written in stone' rules that you must follow doggedly 100% all the time. People who are looking for information on the search engines and on the internet are not SEO search engine optimization masters or knowledgeable about SEO. Most people only know how to search on the Google and other search engines by typing their related search terms into the search boxes of the search engines.

As an SEO search engine optimization specialist you need to configure your business information to attract those types of people. Don't over complicate SEO search engine optimization. Keep it as simple as possible because if you know what you are doing and you have been taught correctly, SEO is easy to accomplish. There are four things that make SEO easy. One. Pick the correct validated keyword phrase. Two. Include that validated keyword phrase in the title of all the content submissions you submit live onto the internet. Three. Create original keyword specific content, sprinkling that same validated keyword phrase in your content. Four. Hand submit each unique link created by each content submission to the Google search engine. That's it. That is how easy SEO is.

When you start making these four SEO search engine optimization steps more complicated and getting involved with things like search engine algorithms and keyword densities and page ranking, etc that is when you will run your SEO confidence into the ground. Don’t get involved with all that unnecessary technical information that so many so called SEO gurus throw around. You need to understand that SEO is a simple process and keep that process simple all the time. So much information about SEO on the internet will just confuse you and you will run around in circles and become ineffective and unsuccessful.

So what is the step by step procedure to keep SEO search engine optimization simple? Here it is. One. Buy a keyword specific domain. Two. Let that domain age for at least 9 months to prevent it from landing on the Google Sandbox. Three. Build a website that gives people good keyword rich material. Four. Configure the backend html of all the pages of your he website to include all the necessary tags to attract the Google search engine spiders to visit your website and this includes configuring the title of your website with your validated keyword phrase, which should be the same as your validated keyword phrase used in your domain name for your website.

Five. Start building backlinks in the form of submitting content submissions such as press releases, blog posts, forum posts and articles every day, that explain and provide people with benefits if they were to join your business, which all have your validated keyword phrase in the title of all your content submissions and also sprinkled in the content of all your content submissions. Six. Hand submit each unique link created by each content submission to the Google search engine (for the search engine spiders to index) after you have submitted each content submission live onto the internet. That is your process of easy, effective and successful SEO search engine optimization.

One of the most important SEO search engine optimization techniques to apply in any SEO Campaign is to provide people with solutions to their internet marketing problems. As part of that solution you need to show them, with concrete evidence, how joining your program will benefit them with their internet marketing efforts during the promotion of their business on the internet. Don’t sell anything! Provide benefits to your visitors. Also remember that blogging is the most powerful way you can promote yourself and the benefits of your business. So you need to use the power of blogs (which I have already covered extensively) as an SEO technique to market your business on the internet.